4 Reasons to Choose Video for Your Business

Let's face it, today's public square is digital. Conversations, ideas and information shared is almost always done over the internet. Video has emerged as a vital tool for businesses aiming to increase and enhance their visibility on this digital public square. Let's look at 4 reasons why incorporating video into your business strategy can lead to significant growth.

1. Consumption Trends
   

Here's a question to think about: How many videos have you seen today alone? Its a question we dont typically ask our selves, but if we do, we can easily see that the consumption of video content is skyrocketing across all demographics globally. According to Cisco's latest Visual Networking Index, by 2026, video content will account for 87% of all internet traffic globally. As suprising as this statistic is, it's a huge opportunity to adapt and grow with the rising popularity and consumption of video content across all platforms.

2. Effectiveness of Video Marketing

Video marketing has consistently shown its effectiveness. 85% of businesses utilize video as a marketing tool, and 92% of marketers view it as essential for their strategies according to a HubSpot report. Additionally, a survey by Wyzowl indicates that 87% of video marketers have experienced a boost in website traffic, with 83% attributing an increase in leads to video content. Simply put, Video is effective, and measurable.

3. Engagement and Conversion

Videos are highly effective in captivating audiences and boosting conversions. It is emphasized that 93% of businesses have gained a new customer by sharing a video on social media. Additionally, research shows that viewers remember 95% of a message when presented in video form, as opposed to just 10% through text. Think about the last time you invested time or money into a product or service. Was a video involved? We'd bet on that.

4. Search Engine Optimization (SEO) Impact

The presence of videos on your website has a substantial influence on search engine rankings and user interaction. Websites that include video material are 53 times more likely to be displayed on the initial page of a Google search, and integrating video content on a landing page has the potential to increase conversion rates by an impressive 80%.

Video is the future. By choosing video campaigns for your business, you can effectively engage with your audience, enhance your online visibility, and accomplish your marketing goals.

Are you ready to grow?